Hugs & Hops was founded by a mother inspired by the small yet meaningful moments of motherhood. With a deep commitment to quality and uniqueness, our brand is dedicated to providing the best designs for your little ones. We believe your baby deserves both comfort and style, and with Hugs & Hops, you never have to choose between the two.

As a homegrown, direct-to-customer brand, Hugs & Hops began with the concept of creating beautiful handmade baby shoes that prioritize both design and function, followed by matching accessories. Unlike other brands that offer heavy, bulky shoes with thick soles adding weight to your baby’s first steps, we recognized the need for footwear that allows babies to feel the ground beneath them, promoting healthy foot alignment, muscle development and co-ordination essential for walking. Our soft, flexible shoes support natural movement, ensuring your baby’s first steps are supported in the best possible way. Our shoes are ideal for infants, pre-walkers, barefoot enthusiasts and as comfortable indoor shoes for active toddlers.

We help you celebrate the magic of babyhood with every outfit, simplifying the art of dressing your little one.